Rebranding marks an important step in a company's growth. It's a hallmark of progress—an opportunity to pause, pat yourself on the back, and turn the page on a successful chapter by laying the groundwork for another. Over the years, our company has made tremendous strides. What started with the development of an early cancer detection app quickly transformed into a much larger mission—molded by meaningful client feedback, internal growth, and a sharper understanding of the barriers impacting care utilization.
Today, we're proud to reintroduce ourselves as PromptWell, the AI-native healthcare engagement company transforming how health plans, providers, and healthcare organizations engage with members. Starting with our new name, this brand identity more accurately conveys our focus on personalized, human-centered healthcare communication. It reflects our values, articulates our mission, and highlights the technical capabilities that help us bring them both to life.
The Journey From RiskAverse to PromptWell
Formerly RiskAverse, PromptWell began with a shared commitment to transforming how we approach healthcare. Fueled by a passion for early cancer detection and first-hand experience with the challenges of navigating multiple chronic conditions, our three co-founders recognized a critical gap in the detection of nontraditional health risks and created a digital healthcare company, focused on chronic disease prevention assessments.
Over time, as our understanding of the landscape evolved, so did our position. While we were still committed to driving better health outcomes, we realized that proactive risk assessment was just one piece of a much larger puzzle. Healthcare organizations needed a scalable way to engage their members, build trust, and prompt action, so we built an AI-powered platform that could bridge the gap–transforming routine member outreach into personalized, meaningful healthcare journeys that empowered patients to take control of their care.
Based on decades of healthcare expertise and a deep understanding of human psychology, our platform is purpose-built for real-world complexity and designed to help organizations engage members meaningfully, at scale, and with measurable impact. It automates the healthcare digital marketing stack, turning static campaigns into dynamic, personalized journeys that boost care awareness, elevate member satisfaction, and improve overall healthcare management. Compared to our old brand—which spoke to the protective and preventive nature of risk detection—this new platform solidified our company as a true champion of patient engagement. And with our sights set on the future of healthcare communication, it was time to build a new brand that did the same.
Meet PromptWell: A Human-Centered, AI-Powered Member Engagement Platform
As PromptWell, we stand at the intersection of healthcare expertise and AI innovation. Our new name reflects our commitment to building personalized journeys that put members at the heart of every touchpoint, foster trust—and of course, prompt action. It speaks to the connection, engagement, innovation, and expertise at the heart of our solution, and echoes through our brand concept. Representing the "P" in our name with a speech bubble, our logo places communication at the core of our identity. Its concentric form also evokes a target, underscoring our ability to analyze patient data and deliver the right message, at the right moment, in the right way.
By transforming one-size-fits-all campaigns into tailored experiences, PromptWell helps healthcare organizations achieve stronger engagement, higher satisfaction, and measurable improvements in outcomes. We're driven by a mission to improve the system by putting members in control of their care. Purpose-built for healthcare complexity and shaped by founders who've experienced the industry's challenges firsthand, our platform targets specific member pain points and turns them into opportunities for engagement. And because it's HIPAA-compliant by design, clients can move quickly without sacrificing compliance, quality, or trust.
United by a Vision to Revolutionize Healthcare Communication
At the heart of our solutions sits a clear mission: helping organizations drive patients to healthier care outcomes. Our brand identity brings that mission to life, articulating who we are, what we do, and the five core values that guide us:
- Member-Centric: We design every solution with the member in mind, ensuring our technology serves human needs—not just system requirements.
- AI-Native: We harness AI to drive smarter, more personal engagement while maintaining the empathy and nuance healthcare deserves.
- Advocacy-Focused: We empower members to participate in their care and help organizations close critical gaps.
- Evidence-Based: Every decision we make is grounded in data, outcomes, and measurable performance.
- Boldly Driven: We move fast and aim high—because better health can't wait.
Ultimately, our new brand marks the start of an exciting new chapter—one that honors our origin while embracing a more dynamic and future-focused mission. Complete with a new, punchy name, clear messaging, bright visuals, and a modern, action-oriented website, the PromptWell brand tells a clear story about who we are, where we came from, and where we're going. Our technology has advanced, our partnerships have deepened, and our impact continues to grow. Yet one thing remains constant: our commitment to improving health outcomes through smarter, more human communication.
